IMPACT

Keynote Speaker • Coach • Management Consultant

MoBrooks

Leaders who know who they are change everything around them.

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Mo Brooks

Leadership Rooted in Identity. Results Measured in Impact.

Mo Brooks is a keynote speaker, leadership consultant, and Gallup-Certified Strengths Coach who helps individuals, teams, and organizations lead from a place of identity and purpose rather than pressure and habit. He holds an M.A. in Organizational Change Leadership from Western Michigan University and brings real-world experience across corporate, nonprofit, higher education, and faith-based sectors.

As the Founder and CEO of Underground Impact LLC, Mo has built a reputation for custom content that meets audiences where they are and moves them forward. Every keynote, workshop, and coaching engagement is designed around one question: what does this specific group actually need to grow?

Keynote Speaker Gallup Certified Leadership Consulting Team Development Organizational Culture

What We Offer

SERVICES BUILT
TO MOVE PEOPLE.

01

Keynote Speaking

Custom keynotes built around your audience's specific challenges. Not recycled content. Mo researches your team, your theme, and your goals, then delivers a message that resonates long after the event ends. Available in 45, 60, or 90-minute formats for conferences, corporate events, summits, and retreats.

02

Leadership Coaching

Strengths-based one-on-one and group coaching using the Gallup CliftonStrengths framework. Mo helps leaders at every level clarify their identity, leverage their natural talents, and navigate transitions with confidence. Coaching is structured, goal-oriented, and built to produce measurable outcomes.

03

Team Development

Half-day and full-day workshops designed to help teams communicate better, collaborate more effectively, and build a culture where people actually want to show up. Rooted in Gallup CliftonStrengths and practical organizational change frameworks, these sessions are hands-on and immediately applicable.

04

Organizational Consulting

For organizations looking to build stronger leadership pipelines, improve culture, or develop people more intentionally. Mo partners with leadership teams to assess current reality, identify growth opportunities, and design a practical development roadmap that fits the organization's unique context and capacity.

Keynote Topics

MESSAGES THAT
MOVE ROOMS.

🎯

Emerging Leaders Making a Lasting Impact

Mo's signature keynote. Helps emerging leaders move from leading out of obligation and insecurity to leading from a clear sense of identity and purpose. Audiences leave with a practical framework, renewed confidence, and tools they can use immediately.

Signature Keynote
🔫

Slowing Down and Avoiding Burnout

High performers often wear exhaustion as a badge of honor. This session challenges that narrative and gives leaders permission to be sustainable. Mo combines research on burnout with personal insight to help audiences protect their energy without sacrificing their impact.

🪮

Self-Love

The most overlooked leadership skill is learning to lead yourself first. This session explores how identity, self-perception, and inner narrative shape the way leaders show up for others. Practical, honest, and grounded in both research and lived experience.

🏗

Boost the Culture

Culture is not a poster on the wall. It is the lived experience of your team every single day. Mo helps organizations understand what culture actually is, diagnose where gaps exist, and build practical strategies that shift the environment from draining to energizing.

TRUST

Organizations Served

TRUSTED BY ORGANIZATIONS
THAT MEAN IT.

"Mo does not just show up with a talk. He shows up with a presence. The room changes when he walks in."
Kalamazoo Public Schools Western Michigan University Kalamazoo Valley Community College Kalamazoo County Government Bio Mat USA Parchment Public Schools Synergy Wellness InterVarsity Churches & Faith Communities Youth Camps & Programs

Books & Digital Products

TAKE THE WORK
WITH YOU.

Books, Guides & Digital Resources from Mo Brooks

The Underground Impact store features books, digital guides, and resources designed to help you grow between sessions. Every product is built with the same intentionality Mo brings to every keynote and coaching engagement. Take the work with you.

Visit the Store

Book a Discovery Call

BOOK A DISCOVERY CALL.

Ready to bring Mo to your next event, conference, or leadership program? Start with a 30-minute discovery call. Mo will listen to what your team is facing, share how he can help, and give you a clear sense of whether there is a fit.

  • Custom keynotes for conferences, corporate events, and retreats
  • Coaching packages for individuals and teams
  • Half-day and full-day workshop facilitation
  • Organizational consulting engagements
book@undergroundimpact.com
66

Underground Impact Presents

Challenge
66

This is not about outcomes. It is about giving yourself an opportunity to trust yourself again. It is about knowing you are capable of changing and following through on your word. It is about slowing down and carving out time for yourself no matter how busy you are.

Join Free See the 18
66
Days
18
Daily Actions
52
I AM Affirmations
$0
Cost to Join

The Purpose

What This
Is Really
About

This challenge is not about outcomes. It is not about losing weight, getting a promotion, or hitting a number. It is about something far more important. It is about learning to trust yourself again.

At its core, Challenge 66 is a daily act of proof. Every day you show up, you are telling yourself: I said I would, and I did. That is how self-trust is rebuilt. Not through 1 big moment. Through 18 small ones, repeated 66 times.

It is also about slowing down. In a world that rewards busyness, this challenge asks you to carve out time for yourself every single day regardless of your schedule, your responsibilities, or how full your calendar is. You matter enough to make time for.

66 days because research confirms that is the median time for a new behavior to become automatic. Not 21 days. Not a weekend. Real change takes consistent repetition in a stable context. Miss a day and keep going. Perfection is not the point. Showing up is.

The Complete Blueprint

Show Up Every Day

The Challenge 66 Complete Blueprint

The free challenge gives you the 18 actions. The guidebook gives you the science, the story, the 52 I AM affirmations, and the depth behind every single habit. At $5, it is the most important $5 you will invest in yourself this year.

Get the Guidebook — $5

The Daily Standard

Your 18
Non-Negotiables

Do all 18 · Every day · For 66 days straight
01
Floss Once Per Day
One minute. Every single day. Flossing removes what brushing misses — the bacteria between your teeth that causes inflammation, heart disease, and cognitive decline. This is not about your smile. It is about your survival.
Hygiene
02
Wash Your Face
A clean face signals a clean start. Do it daily and both your skin and your mindset will reflect it.
Hygiene
03
Make Your Bed
Your first completed task of the day. A made bed is proof you can finish what you start before 8am.
Discipline
04
Drink Half Your Body Weight in Ounces of Water
If you weigh 200 lbs, drink 100 oz. Your brain and body run on hydration. Energy, focus, and mood are all downstream of how much water you actually drink each day.
Health
05
Sleep at Least 7 Hours
Rest is a requirement, not a reward. Consistent 7-hour sleep reshapes decision-making, emotional regulation, and physical recovery in ways no supplement can replicate.
Health
06
No Unplanned Snacking
If you eat a snack, it must be part of a planned meal. This is not about restriction. It is about intention. Eat on purpose, not out of boredom or habit.
Nutrition
07
No Phone for the First 30 Minutes
Protect the first window of your day from other people's agendas. Own your morning before the world takes it from you.
Mindset
08
Stretch for 5 Minutes
5 minutes of intentional movement signals to your body and mind that today is a day for action, not stagnation. No equipment required.
Movement
09
Walk 10,000 Steps
Movement is medicine. Cardiovascular health, mental clarity, and longevity all show up in how consistently you move your body every single day.
Movement
10
30-Minute Social Media Cap Before 7pm
Limit scrolling to 30 minutes per day and complete it before 7pm. Your attention is your most valuable non-renewable resource. Guard it with intention.
Focus
11
Read 1 Chapter of the Bible
1 chapter. Feed your spirit before the world gets its hands on you. Anchor the day in something bigger than your to-do list.
Spiritual
12
Pray
Not a ritual. A relationship. Daily prayer keeps you connected to your source, your purpose, and your grounding when pressure mounts.
Spiritual
13
Say 10 I AM Affirmations
Say at least 10 out loud every morning with conviction. Choose from the 50 provided across identity, health, spiritual, motivation, and healing. What you speak over yourself consistently shapes who you become.
Identity
14
Write 3 Sentences
Gratitude. Today's focus. The 1 thing you will not let slide. 3 sentences builds more self-awareness over 66 days than any journaling app can deliver.
Mindset
15
One Action Step Toward Your Goal
You have 1 active goal for this challenge. Take at least 1 concrete action toward it every single day. 1 goal. Full focus. Real progress.
Goals
16
Send One Intentional Message
A check-in, an encouragement, a follow-up. 1 message a day that strengthens a relationship or moves something forward. Discipline is relational, not just personal.
Relationships
17
Give One Person a Genuine Compliment
See the good in someone else and say it out loud. Discipline without generosity is just self-improvement. This habit keeps you outward-facing and reminds you that growth always touches the people around you.
Generosity
18
Take Your Daily Vitamin
Choose a vitamin based on your personal health needs and take it every day. This is not a prescription. It is a daily act of investing in your body with intention. Small consistent inputs produce compounding results over 66 days.
Health

Want the science behind every habit?

Get the Guidebook $5

Your Tracker

Mark Every Day

Click a day to mark it complete. Print the tracker and post it somewhere you cannot ignore. Your wall. Your mirror. Your fridge. Accountability lives where you can see it.

CHALLENGE 66

Underground Impact LLC · Challenge 66

Floss Once Per Day
Wash Your Face
Make Your Bed
Drink Half Your Body Weight in Oz of Water
Sleep at Least 7 Hours
No Unplanned Snacking
No Phone for the First 30 Minutes
Stretch for 5 Minutes
Walk 10,000 Steps
30-Minute Social Media Cap Before 7pm
Read 1 Chapter of the Bible
Pray
Say 10 I AM Affirmations
Write 3 Sentences
One Action Step Toward Your Goal
Send One Intentional Message
Give One Person a Genuine Compliment
Take Your Daily Vitamin
0 of 66 days completed0%
book@undergroundimpact.com · undergroundimpact.com CHALLENGE 66

Also Available

Show Up Every Day: The Challenge 66 Complete Blueprint — $5

Buy the Guidebook

Start Today

Are You
Ready?

The challenge is free. The tracker is free. The 50 affirmations are free. All you bring is a decision to show up. Enter your email and your 66 days start now.

Free. No credit card. No catch. Just 66 days.

👥 Join The Challenge 66 Community — a private Facebook group for accountability, encouragement, and shared wins.

Mo Brooks

Connect With Mo

How's the Journey Going?

66 days is a long road. You will have good days and hard days. Mo wants to hear about both. Send him a message and let him know where you are in the challenge.

If a habit is clicking for you, tell him. If one is harder than expected, he wants to know that too. This challenge was built for real people in real life, not ideal conditions.

You are not doing this alone. Every person who joins this challenge is part of a community of people choosing to show up for themselves.

Send Mo a Message

Follow along on social → @mobrooksimpact

You're in. Day 1 starts now.

Welcome to Challenge 66. I built this challenge because I needed it myself. You just made a decision that most people only think about. That decision already puts you ahead. Here is what comes next.

Your Next 3 Steps:

Print your tracker
Review all 18 habits
Join the private Facebook community
Get the Complete Blueprint for $5

A confirmation has been sent to your email. Mo personally reads every message at book@undergroundimpact.com.